My latest book is called "Someone has to be the most expensive, why not make it you?". It's a book I wrote based on the realisation that many, many small business owners simply don't charge what they are worth.

There's lots of reasons why they don't, but the big issues is that this "not charging what you're worth" leads to issues around profitability, resilience, overworking and so much more.

My passion is to help people move past this "undercharging mentality" and to start charging what they are worth. Now being the most expensive might be too much of a stretch (even though I'd love you to aim for that as a goal), this programme will definitely map out the path for you to start charging what you are worth. When you do that, everything changes.

This is a practical programme, with the perfect balance of high level thinking and strategy combined with plenty of step by step actions to help you change your philosophy and approach to charging.

There are downloadable worksheets, videos, frameworks, a Masterclass video to watch and lots more. But don't worry, it's manageable. The specific modules that I've created include:

MODULE 1 - Course introduction - setting the scene for the journey ahead.


MODULE 2 - Understanding why this is a smart strategy for your business.


MODULE 3 - Recognising the world has changed, and that means opportunity.


MODULE 4 - Exploring your current reality and why this strategy is critical to business success.


MODULE 5 -The principles we need to follow.

MODULE 6 - It's time to start implementing.


MODULE 7 - Now we need to change our language.


MODULE 8 - Increasing your credibility.


MODULE 9 - Keeping the focus and staying committed to the road ahead.


MODULE 10 - The course wrap up - where to from here? 



The “Charge what you are worth” programme is applicable to all businesses, regardless of what you sell and who you sell it to.

It shows how to be more valuable to your customers, how to communicate your worth and unique offer, the philosophy we need to adopt to change our way of thinking about what we charge, the process to increase your prices and much more.

Of course whilst this programme is all about increasing your prices, it’s about much more than money. It’s about self worth, working with the right customers, getting rid of the wrong customers, freedom and financial future proofing.

If you’re ready to start charging what you are really worth, this is the programme for you.

You can buy the programme from this page (the cost of the programme is $795 inc GST) and I guarantee that you'll get your money back many times over if you follow my advice, my recommendations and my processes.

I wish you great success in your business and most importantly, I hope you start to charge what you are truly worth.

Cheers,
Andrew Griffiths